Why a Blog Should Be the Cornerstone of Your Lawyer Marketing Efforts
I often speak with lawyers that are intrigued with the new social media websites. They tell me that they want to get involved using Facebook, LinkedIn, and Twitter to generate new prospects for their firm. The first question I bring up is do you write a blog?
Advertising for lawyers with social media: I want quick results please.
Everyone likes the idea of the get rich quick approach. Who wouldn’t want a big return with minimal effort? However, this isn’t the nature of social media. Just posting an update on a social media site won’t provide the depth that a blog does. In my opinion, one of the best ways to leverage social media is to share your blog posts with others.
If your lawyer marketing efforts are simply status updates on Twitter and Facebook, without any longer, thought out content of your own, then you will be making comments about many things, but adding nothing of substance to the conversation.
Writing a blog and posting frequently will provide you with two advantages in social media communities:
1. You can promote your posts through social media. This gives you a voice in the community. You are actively getting involved and contributing. People will check out your blog where they can be turned into potential clients.
2. You will position yourself as an expert. A blog will allow you to produce content which puts on display your expertise in your field. This simply can’t be achieved as effectively solely by commenting.
The point is that this involves some amount of work on your end. You have to write thoughtful, engaging content. But when you accomplish this, sharing your blog through social media is terrific exposure.